I am second majoring in marketing. What I am thinking may not be the same of yours...but I just want to voice my thoughts after taking 4 marketing courses in these 2 years...
Politely speaking, studying marketing is like studying the framework. Frankly speaking, marketing is just making up some "professional jargons" to each phenomenon and giving "professional" definitions to each term that even your mom knows. I can tell it is stupid to remember those contents because they are just commen sense! What I am looking for are implications and insights and that's why sometimes I am disappointed in the lectures. Chinese have long been refrained from thinking creatively which should be the most successful marketer does. But fine, Lady Gaga demonstrates the meaning of creativity to you. It is almost funny that you can get more from watching Lady Gaga's music videos than having the lectures.
My classmate said "May be we should focus on the framework, or model ofmarketing, which is good for planning, follow the model, step by step....."
Then I said "That's the problem! Being bound by the so-called framework and lose all the creativities and uniquenesses..."
My dearest Jo ma who is also second majoring in marketing said " I guess from the beginning, marketing is not about framework at all~ Nothing creative can be generalized from framework. Framework is just a tool/ guide to make you think. After all these 3 years, I think you can only be a good marketing students if you are exposing yourself to external sources, i.e. look at effective ads/ pr campaigns which companies do, and then build up on the idea/ twist it around, and then put it into your projects. The market is every changing, unlike other professionals, your marketing knowledge should be changing every single seconds, caused by your dynamic customers. If you are looking for a major of which the framework or knowledge on books are useful, I guess you've made a wrong decision?
"Chinese have long been refrained from thinking creatively" is such a stereotyping. There are so many creative and effective campaigns around you! e.g. vitasoy~ the point is whether u've look carefully and gain from your basic observation :)
Local adaptation is such a huge factor in successful marketing, if Lady gaga's mv is played on TVB, will it be appealing to the local customers?"
"Chinese have long been refrained from thinking creatively" is such a stereotyping. There are so many creative and effective campaigns around you! e.g. vitasoy~ the point is whether u've look carefully and gain from your basic observation :)
Local adaptation is such a huge factor in successful marketing, if Lady gaga's mv is played on TVB, will it be appealing to the local customers?"
Maybe she is right, I am not observing carefully at all...or I am not qualified as a good marketing student?...I am not sure but I have to find the answers and also find myself as well...because I am just a bit lost when I was required to memorize those contents in the exams although they were not that difficult...I always question why I need to remember those stuffs. Maybe I am right also because my intention of majoring in marketing is just giving me more opportunities to train my presentation and communications skills but I also expect it can really give me some insights...maybe my expectation is too high or I am too dumb?
Btw, it will be good for me to go for the one-year placement espeically I am now with not many passions about my academic stuffs or even worse, burning the passion. I always ask myself " what's the point of learning and remembering these and that ?" I just feel I cannot get as enough insights as I expect and this is the time for me to know how the things work in the real situation although my one-year placement is nothing about marketing but more about finance field. Anyway, I just want to give myself one year to clear up my mind and see whether I can view things differently after a year when I return to school to finish my year 3.
I am so bored... assignments, lectures, projects, meetings all fill up my schedule everyday. I don't know whether they are part of the reasons why I have lost my passion.But the loss of passion will be burdened by myself eventually...I know it very well.
I really want to pick up my passion again.
