Proposal summary of the redevelopment of Ocean Park’s Tai Shue Wan site

To: Max Pearson

From: Hayley

Date: 17 May 2009

Subjects: Proposal summary of the redevelopment of Ocean Park’s Tai Shue Wan site



Ocean Park, a Hong Kong’s home grown marine theme park which has been operating for 32 years providing both recreational and educational uses, has long contributed to Hong Kong’s tourism industry. Followed by its repositioning HK$ 5.5 billion Master Redevelopment Plan which is scheduled for completion in 2012 for competitive survival, the strategic expansion- the redevelopment of Tai Shue Wan site should be taken into our consideration for Ocean Park’s sustainability beyond 2012. The recommendations are devised for the TSW site to achieve Ocean Park’s goal – increasing profitability, raising visitor attendance and retaining its purposes of both recreation and education in long term.



In the process of making the recommendations, the constraints are the first we have to take into account. Currently, there are limited roads linking TSW and the headland and the south TSW has a steep terrain which is unfavorable for development. In addition, Ocean Park values its precious ecological assets; a large-scale construction will destroy the dense vegetation and animals’ habitats. With the budget of US$500 million for redevelopment, the recommendations are as follows:



Multi-storey recreation and education complex on northwest TSW

The terrain of northwest TSW is relatively gentler than the south and thus northwest TSW is considered to be the most suitable site for development. With an aim to minimize the adverse impacts on ecological assets because of the huge construction on the site, multi-storey is therefore the most feasible one since it allows wise use of land by vertical constructions.



Inside this multi-storey recreation and education complex, the ground floor is designed to be an indoor water park with pools for children and adults along with an artificial beach to attract both families and couples. The air temperature is kept around 30º C and the water temperature is kept at around 28º C and hence it can be operated throughout all seasons regardless of the weather.



The first floor consists of several thrilling rides and adventures for teenagers and young adults who are looking for excitements and challenges. The second floor comprises dining areas, souvenir shops and relaxing places which allow people to take a rest after playing an entire day. There are different kinds of restaurants allowing people to enjoy the food cultures around the world in the dining area and bars for nightlife enthusiasts on this floor.



The top floor is Ocean Fantasy which is a 800-meter tunnel covered by the screen. By walking through the tunnel which is designed with the latest technology in music and multimedia special effects, people can experience an extraordinary and sensational journey of being fishes by knowing their life and how human activities affect their habitats and thus raise public concern about the importance of protecting marine life.



In the nutshell, this multi-storey recreation and education complex can cater to the needs of various customers regardless of whether they are together with their family, their friends or their sweethearts.



Transportation – Aerial Train
Regarding the transportation, Aerial Rail is not only a transport connecting TSW and headland, but also a visually spectacular as visitors can pick the rides to enjoy the unprecedented scenic vista of TSW in a 15-minute journey. As far as the destruction on topography and vegetation are concerned by constructing directly on the slopes, this aerial rail is built overhead in an attempt to minimize this negative impact.



We have evaluated and assessed the feasibility of the plan and it has the ability to overcome the challenges mentioned in the beginning of this proposal. This project requires US$400 million and the revenue is projected and it will reach the break-even within 5 years owing to the increase in public attendance and spending. With the new facilitates, Ocean Park is not only more capable of fulfilling its objectives to be sustainable by turning a-day visitors to a-week visitors and attracting a wider range of customers, but also reaching its ultimate goal – being a brand-new, unique and irreplaceable recreational and educational theme park in Hong Kong.